Tourism - The Business of

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• Product ID: W36052363

Tourism - The Business of

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• Product ID: W36052363
• ISBN: 9780132091596

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Roy Cook

Laura Yale

Joseph Marqua

Publishing Date

Apr 2009

Binding

Paperback

Pages

432 Pages

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Add to Cart Tourism - The Business of Travel: International Edition 4th Edition

	Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and.. Buy 1 at wholesale price, make ~ 140% profit by reselling at market price ?up to R960.

Product Features

• Offers a lens from which to view tourism services. <p><strong>Coverage of macro-level topics–such as economic, political, social and environmental issues related to tourism.</strong> <strong>· Introduces students to big picture concepts that impact tourism.</strong></p>
• Illustrates how tourists access information and how they make decisions about when these tourism services are purchased.
• Emphasizes the personal touch and how the human element influences the industry.
• Offer supplemental class-tested material and examples for student discussion.
• More

Description

Table of Contents

• part i: The Traveling Public and Tourism Promoters
• Introducing the World’s Largest Industry, Tourism
• Marketing to the Traveling Public
• Delivering Quality Tourism Services
• Bringing Travelers and Tourism Service Suppliers Together
• Capturing Technologies’ Competitive Advantages
• Readings
• Integrative Cases
• part ii: Tourism Service Suppliers
• Transportation
• Accommodations
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• Inventory
• Letter T
• Letters T-T (TT)
• Letters T-T-B (TTB)

Textbook Price Regulation

..Regulation 98% South African university textbooks are published and printed at USA and UK. University textbooks are very expensive at South..

Books2010

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Media Resource

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