Tourism - The Business of

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Tourism - The Business of

Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of..

Author

Roy Cook

Laura Yale

Joseph Marqua

Publishing Date

Apr 2009

Binding

Paperback

Pages

432 Pages

Tourism - The Business of Travel: International Edition 4th Edition

Textbook: Tourism - The Business of Travel Highlighted Features

• Offers a lens from which to view tourism services. <p><strong>Coverage of macro-level topics–such as economic, political, social and environmental issues related to tourism.</strong> <strong>· Introduces students to big picture concepts that impact tourism.</strong></p>
• Illustrates how tourists access information and how they make decisions about when these tourism services are purchased.
• Emphasizes the personal touch and how the human element influences the industry.
• Offer supplemental class-tested material and examples for student discussion.
• Introduces chapter material and provides a continuous reference within the chapter pages.
• Provides helpful travel tips or useful business information.
• Provides students with current industry examples.
• <strong>You Decide Exercises</strong>
• <strong>Net Tours with Internet Addresses</strong>
• <strong>Discussion Questions</strong>
• <strong>Applying the Concepts Exercises</strong>

Table of Contents

• part i: The Traveling Public and Tourism Promoters
• Introducing..
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• Inventory
• Letter T
• Letters T-T (TT)
• Letters T-T-B (TTB)

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