Tourism - The Business of

Tourism - The Business of Travel: International Edition 4th Edition descriptions were created by Tourism - The Business of..

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Tourism - The Business of
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Tourism - The Business of

  • Offers a lens from which to view tourism services. <p><strong>Coverage of macro-level topics–such as economic, political, social and environmental issues related to tourism.</strong> <strong>· Introduces students to big picture concepts that impact tourism.</strong></p>
  • Illustrates how tourists access information and how they make decisions about when these tourism services are purchased.
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Author
Roy Cook
Laura Yale
Joseph Marqua
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Tourism - The Business of

Tourism - The Business of Travel: International Edition 4th Edition

Textbook: Tourism - The Business of Travel Distribution Details

Table of Contents

  • part i: The Traveling Public and Tourism Promoters
  • Introducing the World’s Largest Industry, Tourism
  • Marketing to the Traveling Public
  • Delivering Quality Tourism Services
  • Bringing Travelers and Tourism Service Suppliers Together
  • Capturing Technologies’ Competitive Advantages
  • Readings
  • Integrative Cases
  • part ii: Tourism Service Suppliers
  • Transportation
  • Accommodations
  • Food and Beverage
  • Attractions and Entertainment
  • Destinations
  • Readings
  • Integrative Cases
  • Part iii: The Service and Hospitality Environment
  • Economic and Political Impacts of Tourism
  • Environmental and Social/Cultural Impacts of Tourism
  • Sustaining Tourism’s Benefits
  • Exploring the Future of Tourism
  • Readings
  • Integrative Cases
  • Appendix A: Geography: Your Window to the World
  • Appendix B: Tourism Research
  • Appendix C: Choosing a Career and Finding a Job
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Marketing in Travel

Marketing in Travel

..marketing in the 21st C. It sets out clear explanations of marketing principles and concepts..

The Business of Tourism

The Business of Tourism

.. that Tourism is facing today. Holloway et al place emphasis on the practical operational aspects..

Introduction to Tourism inMarketing for TourismTravel & Tourism in EuropeBusiness TravelTourism PlanningTourism Planning: PoliciesWorldwide DestinationsConsumer Behaviour in TourismeTourism - InformationSustainable TourismThe Road to TourismTravel and Tourism
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