Tourism - The Business of

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Tourism - The Business of

Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

• Offers a lens from which to view tourism services. <p><strong>Coverage of macro-level topics–such as economic, political, social and environmental issues related to tourism.</strong> <strong>· Introduces students to big picture concepts that impact tourism.</strong></p>
• Illustrates how tourists access information and how they make decisions about when these tourism services are purchased.
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Author

Roy Cook

Laura Yale

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Tourism - The Business of Travel: International Edition 4th Edition

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Marketing in Travel

..updated to include current evaluations of all the key developments in marketing, especially..

The Business of Tourism

.. that Tourism is facing today. Holloway et al place emphasis on the practical operational aspects..

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