Herd: How to Change Mass

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• Product ID: W50967511

Herd: How to Change Mass

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• Product ID: W50967511

Package Size

19.9cm x 13.5cm x 2.2cm

Gross Weight

460g

Author

Mark Earls

Format

Paperback

Pages

424

Width

135.00 mm

Height

199.00 mm

Thickness

22.00 mm

ISBN

9780470744598

ISBN10

0470744596

BISAC Category Code

BUS058000

Dewey

658.8343

Nielsen BookScan Product Class

S4.3

BIC Subject Category

KMPD

Publisher

John Wiley and Sons Ltd

Publication date

17 July 2009

Country

United Kingdom

City

Chichester

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Add to Cart Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls (Paperback)

	'.fascinating. Like Malcolm Gladwell on speed' - The Guardian . ' Herd is a rare thing: a book that transforms the reader's perception of.. Buy 1 at wholesale price, make ~ 200% profit by reselling at market price ?up to R360.

FAQ

About this book, the "Herd: How to Change Mass" author(s):

Mark Earls is one of the leading thinkers about brands, marketing and mass behaviour. He has held senior positions in some of the largest and most influential communications companies in the world - his last job was as chair of Ogilvy's Global Planning Council, prior to which he was Planning Director at the revolutionary St. Luke's Communications in London. His written work has regularly won awards from his peers and is considered by many to be amongst the most influential being written about consumer and mass behaviour today. His first book, Welcome to the Creative Age, was widely read and discussed and has been translated into several languages. HERD has received recognition and praise in a number of fields and Mark has travelled extensively to talk about HERD with audiences drawn from both the business and the public sector. Mark lives in North London but would rather be watching cricket or fishing, ideally somewhere sunny.

Description

'...fascinating. Like Malcolm Gladwell on speed' - "The Guardian". '"Herd" is a rare thing: a book that transforms the reader's perception of how the world works' - Matthew D'Ancona, "The Spectator". 'This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru' - Daniel Finkelstein, "The Times". This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social.. http://www.dropshippers.co.za/

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