Buyology: How Everything We

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• Product ID: W54741006

Buyology: How Everything We

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• Product ID: W54741006

Package Size

20cm x 13.3cm x 1.8cm

Gross Weight

180g

Author

Martin Lindstrom

Format

Paperback

Pages

256

Width

133.00 mm

Height

200.00 mm

Thickness

18.00 mm

ISBN

9781847940131

ISBN10

1847940137

BISAC Category Code

BUS002000

BIC Subject Category

KMPH

Dewey

306.3

Nielsen BookScan Product Class

T8.7

BIC Subject Category

GRB

Publisher

Cornerstone

Publication date

07 May 2009

Country

United Kingdom

City

London

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Add to Cart Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom (Paperback)

	Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or.. Buy 1 at wholesale price, make ~ 220% profit by reselling at market price ?up to R280.

Product Features

• The New York Times best-seller on how we really make buying decisions, now in mass market paperback for the first time

FAQ

About this book, the "Buyology: How Everything We" author(s):

New York Times and Wall Street Journal bestselling author Martin Lindstrom, is the CEO and Chairman of the Lindstrom company and the Chairman of Buyology Inc. As one of the world's most respected marketing gurus, he advises top executives at companies including the McDonald's Corporation, Nestle, PepsiCo, Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in the Wall Street Journal, Newsweek, Time, The Economist, the New York Times, BusinessWeek, USA Today and the Sunday Times and his previous book, Brand Sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published.

Description

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions. http://www.dropshippers.co.za/

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many.. http://www.dropshippers.co.za/

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