Marketing for Hospitality

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• Product ID: W75841812

Marketing for Hospitality

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• Product ID: W75841812
• ISBN: 9780132453134

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Philip Kotler

John Bowen

James Makens

Publishing Date

Jun 2009

Binding

Paperback

Pages

720 Pages

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Add to Cart Marketing for Hospitality & Tourism - International Edition 5th Edition

	THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state.. Buy 1 at wholesale price, make ~ 170% profit by reselling at market price ?up to R1700.

Product Features

• Translates the authors’ rich industry and academic experience into what is know as “The bible of the field.”
• Shows students how each team member is involved in marketing–whether their primary role is general management, human resource management, food and beverage management, or front of the house or back of the house operations.
• Uses business and cultural examples from all over the world.
• Gives students a professional advantage by exposing them to important aspects and nuances of state-of-the-art marketing.
• Provides students with a solid overview of Internet marketing, database marketing and direct marketing.
• Helps students understand and remember the concepts presented in the chapter and how the material in the chapter relates to actual business situations.
• Features real people, real companies and concrete examples of theoretical content.
• Experiential exercises require students to interact with the industry by visiting a business or analyzing a specific marketing aspect of a real business. Internet exercises familiarize students with resources available on the web.
• Identifies Internet resources by an “e” in the margin and familiarizes readers with important industry sites.
• Maintains students’ interest and shows marketing in action.

Description

Table of Contents

• PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS
• Introduction: Marketing for Hospitality and Tourism
• Service Characteristics of Hospitality and Tourism Marketing
• The Role of Marketing in Strategic Planning
• PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES
• The Marketing Environment
• Marketing Information Systems and Marketing Research
• Consumer Markets and Consumer Buying..
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• Inventory
• Letter M
• Letters M-F (MF)
• Letters M-F-H (MFH)

Textbook Price Regulation

.. South African university textbooks are published and printed at USA and UK. University textbooks are very expensive at South Africa and they are..

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Media Resource

Total 1 Marketing for Hospitality media files include videos, audios, programs or documents available for download.

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