Marketing for Hospitality

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Marketing for Hospitality

THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.

• Translates the authors’ rich industry and academic experience into what is know as “The bible of the field.”
• Shows students how each team member is involved in marketing–whether their primary role is general management, human resource management, food and beverage management, or front of the house or back of the house operations.
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Author

Philip Kotler

John Bowen

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Marketing for Hospitality & Tourism - International Edition 5th Edition

Textbook: Download Marketing for Hospitality & Tourism W75841812 Media Files

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Marketing for Hospitality

.. marketing book--this four-color leader is comprehensive and innovative, managerial and practical..

Consumer Behaviour in Tourism

..and updated, the second edition of this bestselling text provides an international perspective..

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Marketing for Hospitality & Tourism - International Edition 5th Edition

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