Handbook of CRM: Achieving

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• Product ID: X74798540

Handbook of CRM: Achieving

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• Product ID: X74798540

Package Size

23.4cm x 15.6cm x 3cm

Gross Weight

826g

Author

Adrian Payne

Format

Hardback

Pages

288

Width

156.00 mm

Height

234.00 mm

Thickness

30.00 mm

ISBN

9780750664370

ISBN10

0750664371

Dewey

658.812

Nielsen BookScan Product Class

S4.0T

BIC Subject Category

KMPP

Publisher

Elsevier Science & Technology

Publication date

31 October 2005

Country

United Kingdom

City

Oxford

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Add to Cart Handbook of CRM: Achieving Excellence Through Customer Management by Adrian Payne (Hardback)

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Product Features

• * A definitive, heavily researched, comprehensive overview * Key concepts allied to action templates * Written by one of the first major marketing thinkers in the field and based on Cranfield Business Schools internationally acknowledged leadership in the field

FAQ

About this book, the "Handbook of CRM: Achieving" author(s):

Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies.

Description

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. http://www.dropshippers.co.za/

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major "Handbook of CRM" gives complete coverage of the key.. http://www.dropshippers.co.za/

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Media Resource

Total 1 Handbook of CRM: Achieving media files include videos, audios, programs or documents available for download.

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