Internet Marketing: Strategy

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• Product ID: Y03689672

Internet Marketing: Strategy

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• Product ID: Y03689672

Package Size

26.5cm x 19.5cm x 2.8cm

Gross Weight

1.314kg

Author

Dave Chaffey

Author

Fiona Ellis-Chadwick

Author

Kevin Johnston

Author

Richard Mayer

Format

Paperback

Pages

736

Width

195.00 mm

Height

265.00 mm

Thickness

28.00 mm

ISBN

9780273717409

ISBN10

0273717405

BISAC Category Code

BUS043000

BIC Subject Category

KME

Dewey

658.872

Nielsen BookScan Product Class

S4.3

BIC Subject Category

KMP

Publisher

Pearson Education Limited

Publication date

08 December 2008

Country

United Kingdom

City

Harlow

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	The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today.. Buy 1 at wholesale price, make ~ 200% profit by reselling at market price ?up to R1600.

FAQ

About this book, the "Internet Marketing: Strategy" author(s):

Dave Chaffey (www.davechaffey.com) is an Internet marketing trainer and consultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one of the 50 marketing 'gurus' worldwide who have shaped the future of marketing. Fiona Ellis-Chadwick is a lecturer in Marketing at the Business School at Loughborough University and is a member of the Marketing and Retailing Research Group. Her work has been published in Journal of Business Research, International Journal of Retail Distribution and Management, European Journal of Marketing, Internet Research, and Journal of Retailing and Consumer Services. Richard Mayer is a Senior Lecturer in Marketing at the University of Derby, where he is the programme manager for CIM qualifications. He is also the Director of his own Marketing Training Company, specialising in Strategic Marketing, Business to Business Marketing and Marketing Communications. Kevin Johnston is a Senior Lecturer at Liverpool John Moores University, specialising in marketing, strategy and e-commerce. He previously lectured at the University of Derby, where he created one of the UK's first e-commerce degree programmes.

Description

The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe' http://www.dropshippers.co.za/

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