Sports Sponsorship and

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• Product ID: Y06234013

Sports Sponsorship and

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• Product ID: Y06234013
• ISBN: 9780273687061

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Wim Lagae

Publishing Date

Jan 2005

Binding

Paperback

Pages

264 Pages

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Add to Cart Sports Sponsorship and Marketing Communications - A European Perspective

	Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest.. Buy 1 at wholesale price, make ~ 180% profit by reselling at market price ?up to R1500.

Product Features

• Chapter Overview sets up the chapter structure.
• Teaching Objectives clearly outlines material to follow.
• Sections and Sub Headings in the main text aid in digesting the important facts.
• Tables and diagrams help conceptualise concepts.
• Mini cases and worked-out examples illustrate the core theme.
• End-of-chapter key terms, review questions, discussion questions and a summary provide reinforcement of key concepts.
• Comprehensive follow-up cases at the end of each chapter demonstrate real-world situations.
• Endnotes offer access to relevant literature to enable further study and research.

Description

Table of Contents

• INTRODUCTION 1. Sport, marketing and communication 2. Sports sponsorship 3. Sport sponsoring and public relations 4. Sports sponsorship and advertising 5. Sports sponsorship and direct marketing 6. Sports sponsorship and sales promotion 7. The effectiveness of sports sponsorship communication
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Media Resource

Total 1 Sports Sponsorship and media files include videos, audios, programs or documents available for download.

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