Sports Sponsorship and

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Sports Sponsorship and

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives. This book provides a truly European approach to this emerging field and provides the reader with a very clear link between marketing communications theory and the practicalities of sports sponsorship. This book is written for any students studying sports marketing, sports management, physical education or broader marketing courses. The book also aims to reach professionals in this field.

• Chapter Overview sets up the chapter structure.
• Teaching Objectives clearly outlines material to follow.
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Author

Wim Lagae

Publishing Date

Jan 2005

Binding

Paperback

Pages

264 Pages

Sports Sponsorship and Marketing Communications - A European Perspective

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The Marketing of Sport

.. in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics...

The Business of Sport

..as sponsorship and endorsement, risk management and the media. Set in an international..

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• Letters S-S-A (SSA)

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Sports Sponsorship and Marketing Communications - A European Perspective

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