Marketing Planning

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Marketing Planning
South Africa Language

Marketing Planning

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  • Product ID: Y84410950
  • ISBN: 9780273724711
Package Size
22cm x 4.5cm x 27cm
Gross Weight
1.2kg
Author
Jim Blythe
Phil Megicks
Publishing Date
May 2010
Binding
Paperback
Pages
288 Pages

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Marketing Planning

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of.. More
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Product Features

  • Cases studies of internationally-recognised companies including JJB Sports, Toyota, Thomson Holidays, BMI, Bulmer's Cider and Honda show how knowledge of marketing planning can lead to more effective marketing and organisational success across a range of different contexts, sectors and industries
  • Boxed examples in each chapter cover key overarching themes such as innovation, ethics and globalisation to highlight topical issues in marketing today
  • ‘Talking Point’ boxes are thought-provoking and controversial in order to stimulate discussion and critical thinking
  • A sample marketing plan provided in the Appendix gives students the opportunity to compare their results.
  • Online resources include an Instructor’s Manual and PowerPoint slides for instructors, along with sample exam questions and weblinks for students.

Description

About the Author

Jim Blythe is Visiting Reader at Plymouth Business School. An experienced textbook author, he is Senior Examiner for the Marketing Essentials unit run by the CIM. http://www.dropshippers.co.za/

Phil Megicks is Professor of Marketing and Strategy and Head of the School of Business and Management at the University of Plymouth. He is Senior Examiner with the CIM and designed the Level 6 ‘Marketing Planning Process’ unit launched in 2009. http://www.dropshippers.co.za/

Table of Contents

Table of contents

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ACCA - F9 FinancialMarketing ManagementMarketing Plans: HowEssentials of MarketingEconomic DevelopmentReal-Time Marketing forReal Estate Rainmaker: GuideShopping Centers and OtherThe Business EnvironmentEconomics and the BusinessGlobal Marketing ManagementBusiness Marketing ManagementSmall Business ManagementMarketing for HospitalityInternational MarketingEconomics for BusinessIntegrated MarketingEssential Guide to MarketingThe Coffee Boys' Step-by-stepThe New Business Road TestThe Profitable Hobby FarmSloman Economics BusinessFoundations of MarketingGetting to Plan B: Breaking
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