Marketing Planning

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• Product ID: Y84410950

Marketing Planning

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• Product ID: Y84410950
• ISBN: 9780273724711

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Jim Blythe

Phil Megicks

Publishing Date

May 2010

Binding

Paperback

Pages

288 Pages

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Add to Cart Marketing Planning - Strategy, Environment and Context

	Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of.. Buy 1 at wholesale price, make ~ 150% profit by reselling at market price ?up to R1100.

Product Features

• Cases studies of internationally-recognised companies including JJB Sports, Toyota, Thomson Holidays, BMI, Bulmer's Cider and Honda show how knowledge of marketing planning can lead to more effective marketing and organisational success across a range of different contexts, sectors and industries
• Boxed examples in each chapter cover key overarching themes such as innovation, ethics and globalisation to highlight topical issues in marketing today
• ‘Talking Point’ boxes are thought-provoking and controversial in order to stimulate discussion and critical thinking
• A sample marketing plan provided in the Appendix gives students the opportunity to compare their results.
• Online resources include an Instructor’s Manual and PowerPoint slides for instructors, along with sample exam questions and weblinks for students.

Description

About the Author

Jim Blythe is Visiting Reader at Plymouth Business School. An experienced textbook author, he is Senior Examiner for the Marketing Essentials unit run by the CIM. http://www.dropshippers.co.za/

Phil Megicks is Professor of Marketing and Strategy and Head of the School of Business and Management at the University of Plymouth. He is Senior Examiner with the CIM and designed the Level 6 ‘Marketing Planning Process’ unit launched in 2009. http://www.dropshippers.co.za/

Table of Contents

Table of contents

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