Marketing Social Change

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• Product ID: Z10321219

Marketing Social Change

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• Product ID: Z10321219

Package Size

23.5cm x 17.8cm x 3cm

Gross Weight

624g

Author

Alan R. Andreasen

Format

Hardback

Pages

348

Width

178.00 mm

Height

235.00 mm

Thickness

30.00 mm

ISBN

9780787901370

ISBN10

0787901377

BISAC Category Code

SOC000000

BIC Subject Category

KMPD

BIC Subject Category

JBQ

Dewey

658.83

LC Classification

HN18.A629

Nielsen BookScan Product Class

S3.3

BIC Subject Category

JBN

Publisher

John Wiley & Sons Inc

Publication date

21 September 1995

Country

United States

City

New York

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Add to Cart Marketing Social Change: Changing Behaviour to Promote Health, Social Development and the Environment by Alan R. Andreasen (Hardback)

	Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing.. Buy 1 at wholesale price, make ~ 200% profit by reselling at market price ?up to R930.

FAQ

About this book, the "Marketing Social Change" author(s):

ALAN R. ANDREASEN is professor of marketing and dean for faculty affairs at the School of Business of Georgetown University. Andreasen is also an internationally known marketing consultant who has worked with numerous organizations including the National Endowment for the Arts, the Public Broadcasting System, and the U.S. Agency for International Development, the National Cancer Institute, the United Way of America. He is the coauthor (with Philip Kottler) of Strategic Marketing for Nonprofit Organizations (4th ed. 1991), and the author of Cheap But Good Marketing Research (1991).

Description

Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer. http://www.dropshippers.co.za/

This important book offers a revolutionary approach to solving a range of social problems-drug use, smoking, unsafe sex, and overpopulation-by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers http://www.dropshippers.co.za/

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Media Resource

Total 1 Marketing Social Change media files include videos, audios, programs or documents available for download.

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