Inside the Mind of the Shopper

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Inside the Mind of the Shopper

How Today’s Shoppers Really Think, Behave, and Buy: Breakthrough Insights for Creating High-Profit Retail Experiences! “ Inside the Mind of the Shopper is the preeminent handbook for any marketer or retailer seeking to understand why people do what they do when they shop. Armed with the knowledge in this book, marketers and retailers can work together to predict how shoppers will respond (or not!) to package and label design, selling messages, shelf plans, and the entire retail space.” —Matt Ohligschlager, Senior Manager, Consumer and Market Knowledge, Procter & Gamble “From his 40 years of observing shoppers, Herb Sorensen has given us the gift of understanding shoppers. Now, we clearly see that the store layouts merchants want are not what shoppers want. On the ground, managers THINK they know their shoppers, but anyone who follows Herb’s handbook on shopper insights will know them a lot better.” —Joel Rubinson, Chief Research Officer, The Advertising Research Foundation Today

Author

Herb Sorensen

Publishing Date

Jun 2009

Binding

Hardback

Pages

256 Pages

Inside the Mind of the Shopper - The Science of Retailing

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• Letters I-T (IT)
• Letters I-T-M (ITM)

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