Entertainment Marketing

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• Product ID: Z27760381

Entertainment Marketing

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• Product ID: Z27760381
• ISBN: 9780131986220

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Shay Sayre

Publishing Date

Aug 2007

Binding

Paperback

Pages

512 Pages

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Add to Cart Entertainment Marketing & Communication - Selling Branded Performance, People, and Places

	For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. Entertainment.. Buy 1 at wholesale price, make ~ 170% profit by reselling at market price ?up to R1400.

Product Features

• Theoretical or principles perspective : Theories underlie the study of communication, and marketing principles serve as models for developing new and interactive techniques.
• Behavioral perspective : Principles of consumer behavior and audience motivation provide real understanding of why and how people use entertainment.
• Implementation perspective : Planning and strategy development are tools of marketing and communication that enable students to directly apply their knowledge.
• Evaluative perspective : The message becomes profound through real-life examples. Five case studies provide great opportunities to analyze and critique what is really happening today in entertainment marketing.
• More

Description

Table of Contents

Introduction :

Part One

The Entertainment Industry

1.

And Leisure Begot Entertainment

2. Our Merged, Merged World

• 3.
http://www.dropshippers.co.za/

Characterizing our Experience Culture

• 4.
http://www.dropshippers.co.za/

Venue Economics and ServiceScapes

Part Two

Entertainment Audiences and Audience Research

5. Audiences, Culture and Subculture

• 6.
http://www.dropshippers.co.za/

Segmenting

entertainment..

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Essentials of Marketing

.. resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test..

Marketing Communications

.. the success of the third edition, the fourth edition comes fully updated with brand new material..

Marketing in the Public Sector

..service. Every page contains information and ideas that public-sector leaders can, and should..

A Framework for Marketing

..who want authoritative coverage of current marketing management practice and theory, but the..

• Inventory
• Letter E
• Letters E-M (EM)
• Letters E-M, Number (EMn)

Textbook Price Regulation

..African university textbooks are published and printed at USA and UK. University textbooks are very expensive at South Africa and they are very..

Books2010

Wholesale Price

Large, quality and discount/wholesale priced Entertainment Marketing supplies, delivery to nationwide.

Media Resource

Total 1 Entertainment Marketing media files include videos, audios, programs or documents available for download.

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