International Cases

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• Product ID: Z28816315

International Cases

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• Product ID: Z28816315

Package Size

18.9cm x 24.6cm x 2.1cm

Gross Weight

740g

Author

Susan Horner

Author

John Swarbrooke

Format

Paperback

Pages

416

Width

246.00 mm

Height

189.00 mm

Thickness

21.00 mm

ISBN

9780750655149

ISBN10

0750655143

BISAC Category Code

BUS041000

BIC Subject Category

KMK

Dewey

338.4791068

LC Classification

G155.AI

Nielsen BookScan Product Class

S4.6

BIC Subject Category

KNSG

Publisher

Elsevier Science & Technology

Publication date

09 December 2003

Country

United Kingdom

City

Oxford

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Add to Cart International Cases in Tourism Management by Susan Horner (Paperback)

	Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on.. Buy 1 at wholesale price, make ~ 190% profit by reselling at market price ?up to R1000.

Product Features

• * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www businesscases.org, which means that tutors can refer their students to individual cases for purchase online.

FAQ

About this book, the "International Cases" author(s):

Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences. Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.

Description

Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions. http://www.dropshippers.co.za/

"International Cases in Tourism Management" includes: profiles of individual companies; case studies on destination management and marketing; material on different management functions in.. http://www.dropshippers.co.za/

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Media Resource

Total 1 International Cases media files include videos, audios, programs or documents available for download.

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