Global Marketing Management

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• Product ID: Z37341338

Global Marketing Management

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• Product ID: Z37341338

Gross Weight

1.218kg

Author

Warren J. Keegan

Author

Bodo Schlegelmilch

Author

Barbara Stoettinger

Format

Paperback

Pages

632

Width

189.00 mm

Height

246.00 mm

ISBN

9780138418267

ISBN10

0138418268

Dewey

658.848

LC Classification

HF1416.6.E

Nielsen BookScan Product Class

T17.1

BIC Subject Category

KMP

Publisher

Pearson Education (US)

Publication date

06 December 2000

Country

United States

City

Upper Saddle River

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This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations. Written by two experts in the field, the book is divided into six parts providing a big picture approach and introducing the field of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing strategic issues such as market selection and market entry alternatives and covering the global marketing mix. The.. http://www.dropshippers.co.za/

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Total 1 Global Marketing Management media files include videos, audios, programs or documents available for download.

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