Essentials of Marketing

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• Product ID: Z45599759

Essentials of Marketing

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• Product ID: Z45599759
• ISBN: 9780273717362

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Jim Blythe

Publishing Date

Sep 2008

Binding

Paperback

Pages

360 Pages

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Product Features

• Clear concise student-friendly language
• Great online resources including video cases for each chapter of the book
• New chapter on Sustainability Marketing

Description

Table of Contents

• List of tables
http://www.dropshippers.co.za/

List of figures

Preface http://www.dropshippers.co.za/

Acknowledgements 1. What do marketers do? 2. The marketing environment 3. Consumer and buyer behaviour 4. Segmentation, targeting and positioning 5. Market research 6. Products, branding and packaging 7. Pricing strategies 8. Distribution 9. Marketing communications and promotional tools 10. Marketing planning, implementation and control 11. Services marketing 12. Sustainable marketing

Index http://www.dropshippers.co.za/

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Media Resource

Total 1 Essentials of Marketing media files include videos, audios, programs or documents available for download.

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